What started off as an idea to create an event where people could enjoy their day, has now become a high-end label. Gandtourage created a vibe of its own where quality music, afterwork, network, lifestyle and the pleasure of a perfectly served drink and food, come together.
Determined from strategic workshops, we concluded that the brand didn’t reflect their core values anymore. The identity became outdated and needed a more premium and no-nonsense look. In the past we provided the naming for the brand in close collaboration with one of the founders. The next step was to tackle the visual part of the brand itself.
Derived from their core business to provide, we created an identity that emphasizes on the visitor’s experience. Therefore, the identity was kept simple with a focus on clear and open communication. To distinguish the experience from general communication towards their visitors, general communication was held in black and white, while the experience stood out by the use of colorful on-site photography. The new look cemented Gandtourage in the event scene with more that 1.500 visitors per edition.